Luckies

'Lucky Strike cigarettes are ubiquitous and American. Raymond Loewy came up with the logo in 1942 and it hasn’t changed since then..if it ain’t broken, don’t fix it. The Lucky Strike branding is timeless and classless, unlike some other brands they’re not associated with any socio-economic demographic stereotypes which to me is part of the appeal. This drawing is a kind of semi-technical rough sketch that would typically be used in the conceptual process of industrial design. It accidentally celebrates a humble cigarette packet which I found alluring and almost humorous.'

A3 limited edition gallery-quality Giclée print on 310gsm Hahnemüle Photorag

Edition of 50 with Certificate of Authenticity